Welcome the Champions
Saudi Arabia's first FIFA Club World Cup was brought to life through a comprehensive communications strategy, developing the tournament's assets, creative applications, infrastructure, narrative, messaging, mascot, and managing its local and regional media relations and social media channels, all in alignment with FIFA.
As part of our 360° marcomms strategy, we built the communication infrastructure for the FCWC ahead of the tournament and executed a multi-faceted campaign covering social media, media buying, OOH, PR, and communications. This included creating the tournament’s hero video, social media content and creatives, and launching an international OOH campaign. We developed an overarching narrative early in the process and amplified it through traditional media, social media, paid partnerships, and influencers.
THE CASE STUDY
Welcome to the FCWC Case Study video. Watch as we highlight key milestones and showcase the successful outcomes of our event, from innovative activations to the impactful presence of our mascot. Join us in celebrating the achievements that made FCWC an outstanding success.
THE DRAW CEREMONY OPENING
Watch as dynamic visuals and captivating animations unveil our event tagline, setting the stage for an unforgettable experience where we bring the event’s monograms to life in a stunning display.
THE BURJ KHALIFAH & RIYADH BOULEVARD TAKEOVERS
Experience how these iconic locations were transformed into vibrant hubs of football excitement and cultural celebration. Join us as we explore the stunning visuals and impactful activations that made these takeovers unforgettable highlights of the FCWC event.
