The development of two editions of the Global Cybersecurity Forum in Riyadh was strategically designed to elevate the event’s profile on both global and local stages. By leveraging a comprehensive campaign that included targeted global and local outreach, social media coverage, and engaging short videos, the forum was successfully spotlighted as a key player in the cybersecurity landscape. This multi-faceted approach not only enhanced visibility and engagement but also positioned Riyadh as a central hub for cybersecurity innovation and dialogue, drawing international attention and fostering local enthusiasm.