above all, i am a knight.

The Al Shaqab campaign stands as a powerful tribute to the Arabian horse and the rich equestrian heritage that has flourished alongside this noble breed in Qatar. At the heart of the campaign is the celebration of the "knight" identity - embodying strength, honor, and mastery. By highlighting the deep cultural connection between the Arabian horse and the traditions of the Qatari people, the campaign emphasizes Al Shaqab’s commitment to preserving and advancing this legacy, reinforcing Al Shaqab’s position as a beacon of equestrian excellence and a living testament to Qatar’s deep-rooted cultural pride.